Much is made of a person’s intuition, but often the counter-intuitive idea is the best. This is especially true in the over-crowded modern market place. To be regular is to be ignored. Even if you are noticed, you probably won’t be talked about. I recently heard about a new gym that has opened – it
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No Comments » This isn’t a title that has been exaggerated to get your attention – you wont get anywhere by having a good idea, because ideas, in and of themselves, are worth nothing. Zero. They are intangible, and un-protectable. You cannot patent an idea. The value in an idea is in its execution. No execution = no
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